Combating online fraud attacks in mobile-based advertising
نویسندگان
چکیده
منابع مشابه
Combating online fraud attacks in mobile-based advertising
Smartphone advertisement is increasingly used among many applications and allows developers to obtain revenue through in-app advertising. Our study aims at identifying potential security risks of mobile-based advertising services where advertisers are charged for their advertisements on mobile applications. In the Android platform, we particularly implement bot programs that can massively gener...
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An economic model of the online advertising market is presented, focusing on the effect of ad fraud. In the model, the market is comprised of three classes of players: publishers, advertising networks, and advertisers. The central question is whether ad networks have an incentive to aggressively combat fraud. The main outcome of the model is to answer this question in the affirmative.
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The number of Internet auction shoppers is rapidly growing. However, online auction customers may suffer from auction fraud, sometimes without even noticing it. In-auction fraud differs from preand post-auction fraud in that it happens in the bidding period of an active auction. Since the in-auction fraud strategies are subtle and complex, it makes the fraudulent behavior more difficult to disc...
متن کاملRandom forests for the detection of click fraud in online mobile advertising
Click fraud is a serious threat to the pay-per-click advertising market. Here, we analyzed the click patterns associated with 3081 publishers of online mobile advertisements. The status of these publishers was known to be either fraudulent, under observation, or honest. The goal was to develop a model to predict the status of a publisher based on its individual click profile. In our study, the ...
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Online advertisers face substantial difficulty in selecting and supervising small advertising partners: Fraud can be well-hidden, and limited reputation systems reduce accountability. But partners are not paid until after their work is complete, and advertisers can extend this delay both to improve detection of improper partner practices and to punish partners who turn out to be rule-breakers. ...
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ژورنال
عنوان ژورنال: EURASIP Journal on Information Security
سال: 2016
ISSN: 1687-417X
DOI: 10.1186/s13635-015-0027-7